Design tips

Some tips to improve the look of your Run campaign website

Updated over a week ago

Here are some tips from the Run design team for getting your campaign website into tip top shape:

  • Have a graphic designer, or someone with a good design eye, set up your Run site: If you have access to a graphic designer, either paid, or as a volunteer, they can often make your site look a lot better that you can on your own. While anyone can set up a Run site, there are a range of outcomes depending on who takes on the task.

  • Don't use a logo with a rectangular white background! Make sure to get your hands on, or create, a logo with a transparent background. We have a button on the image editor that when clicked, uses AI to remove the logo's background.

  • Use high quality photos. Of course, not every campaign has time or budget for a professional photo shoot, but along with your logo, it's the most important thing you contribute to the look of your Run site, and will go a long way towards making your site look professional. If you don't have professional shots, try using our AI upscaler in the image tools and see if that improves your photos.

  • Color correct your photos. Either in a photo editing tool, or using the tools Run has provided, make sure your photos are bright and have a relatively high level of contrast.

  • Be very careful about using graphics for your site images: Cropping a piece of your campaign flyer, using a logo or icon - really anything other than a photo, will often look very unprofessional when used on your website. If you're not a trained graphic designer, we recommend sticking with photos.

  • Match your inner page header layouts. Try not to use different header layouts on your inner pages. Consistency looks sharper.

  • Style your About / Bio page. Don't just put a giant a block of body copy as your bio. Instead, use a variety of text sizes and styles, and try building up a more engaging design by using a variety of different blocks to create visual drama.

  • Arrange your snapshots well. In your text editor you have the option to add inline photos. Make sure those photos are wrapped with text, and not just hanging at the end. Make sure to leave space between photos as well.

  • Turn off unused text boxes. If you don't want text in a certain spot, rather than simply deleting all the text in a box, turn off the element using the sidebar options (where available). This way there won't be a big empty space that throws off the balance of your page.

  • Don't use line breaks on your header layouts. Generally speaking, it looks better to have a single contiguous headline, rather than putting line or paragraph gaps inside it.

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